Fellow hacks, cranks, hucksters, imposters, and charlatans rejoice for this is our moment. No, it’s more than a moment. It’s our time, our era, our future. Our conquest of reality.
We have transcended the prosaic parts of our lives and curated them into fantasy. Something to aspire to, emulate, engender jealousy in our peers. We have taken the tools of communication and appropriated them for self-marketing and branding. We get to be many people at once. You and even I have a real self, the people we are when no-one is actually looking. That’s all well and good, but nobody cares about that person. No, what’s important are the disparate portraits we paint of ourselves for different audiences to consume and obviously idolize. The personas we cultivate for the public to see.
That is why I say our moment has arrived. We are now masters of our own life narratives, easily curated and broadcast wherever needed or required. Some of you may be shaking your head and asking yourselves why? You may even look at others and laugh dismissively at those showing effort. What is the point you say? If that is really your question then you’re not playing the game. And that’s disappointing. Competing is everything.
We must compete. We must signal to the world that we are excelling in life, achieving more than most, and most importantly enjoying what few can hope to experience. That’s why I wake up every morning focused almost solely on the moments I can broadcast to my peers that I am living my best life, unencumbered by those around me who, for now, are more successful self-marketers than me.
I’m reminded of a person I know. They are known to sometimes say witty things. It’s something that comes easy, flows naturally, and puts people at ease. They sometimes like to share those witty things with everyone they know. Even people they don’t know. The goal is to establish a connection. To grow their online brand. One day they will turn that audience into a revenue source, but for now, they only want to nurture their audience. Give them what they want or maybe even need. Make sure they are happy. When the time comes to call in a favor or use them for commerce they won’t know. The change will happen so slightly that nobody will actually take notice. But rest assured if you have the same plan. Everyone is seemingly reduced to a brand and most of us have the same plans. So go forth and cultivate the best parts of yourself into a sellable commodity. The day belongs to you.